CLEARLIGHT
2023 - Present
Creative Director - Clearlight
(2023) Clearlight Rebrand
Clearlight decided to end its current partnership with Jacuzzi® and undergo an full rebrand, to a completely reimagined Clearlight - Infrared Saunas and Wellness solutions. Working initially with an external creative studio, and later with a small team of internal and external creatives, I provided creative oversight and then lead the process of applying the rebrand to every facet of the business, including products, sales materials, websites, social media content and advertising.
JACUZZI
2020 - 2022
Sr. Art Director - Jacuzzi Saunas
(2018) “Your Time” – Advertising Video Series
Development of video campaign, on set creative consulting and brand QC supervision
Post production, editing and titles design
(2018) Custom Label Jacuzzi Sauna Design for HigherDose and Red Effect
3D Design and renderings
(2016) “Are you stressed?” Animated Spot
Hand drawn Illustration and animation on a short history of Infrared Saunas
Motion, sound design and voiceover and editing
ONE WORLD PLAY PROJECT
(2018) Coca-Cola & Walmart 2018 World Cup Global Campaign
Product surface design of One World Futbol - Russia 2018 World Cup
POPFOAM: TOUGH MOLDED PRODUCTS
(2018) Product Design Guide - redesign
Develop look and feel for company materials guidelines manual illustrations.
Produce illustrations and animation for Design Guide web-page and materials.
ORB MEDIA
Motion Graphics for TV ad and web campaigns.
(2017-2018) Gametime.com
Produced logo animations and ‘HUD’ style motion graphics for a series of nationally televised commercials
(2015 - 2016) Homelight.com
Produced branding and logo animations for a series of nationally televised commercials (over 20 Million views in primetime spots Q3 2016)
(2015) 1MORE Headphones
Conceptualized & executed visual effects, motion graphics and compositing for product commercial to be aired in movie theaters in China.